Q+A with Lauren Kleyer
Welcome to the first of Q+A interviews. These interviews features women entrepreneurs, freelancers and business owners from our little corner of the midwest to talk about the good, the bad, the ugly and how God has been leading them through it all. The purpose of these Q+A’s is to highlight women pursuing the passions that God has placed on their hearts in hopes to create connections among each other.
Lauren Kleyer is a writer and creative strategist who ditched the 9-to-5 life to pursue life as a freelancer. We talk about the struggles of being your own boss and how being open about her life online has affected it in real time.\
Tell us who you are and what you do.
I’m Lauren Kleyer, I am a writer, a marketer, a creative strategist and social media manager.
Why did you choose to pursue writing and marketing?
I chose to pursue writing, well it started because I wasn’t loving my job and I’m not very good with a 9 to 5 schedule. I like to do what I want when I want kind of. So I thought, how can I build a life around that and what skills do I have that I could earn a living off of. I have been writing forever. I have notebooks from when I was little just writing, stories, journaling. I have just always been a writer.
What do you love most about it?
From the job side, I love that I can set my own schedule, I can choose how much I work and what my priorities are. On the personal side of it, I really feel more like myself when I write. I can express who I am as a person.
What type of tools or resources do you use to get started with your business?
Google. I did a lot of research. I have one main client I do most of my work with but I also did a lot of research into organizations or companies I might want to work with. Google has been my biggest tool.
What are some of your biggest struggles when it comes to freelancing/your business?
Time management. I am an optimist so I’m always like “there’ll be time later, I have plenty of time” then I end up spending my Saturday nights working trying to get caught up.
You are very open about your life and struggles on your blog and social media. How has being so open about your personal life and struggles affected you?
On the good side of it, the reason I wanted to be so open was how a lot of people have struggles in their lives and they feel like they can never talk about it. It’s given me an opportunity to have a lot of conversations to people about their life and what they’re going through. I think it’s been helpful for me and I think it’s been helpful for other people to be able to talk about some stuff they’ve been through.
On the bad side of it, I do share a lot but I don’t share everything. So then, people think they know me and think they know what’s going on completely when they don’t. It’s just hard to find that balance between sharing too much and not enough.
How have you been growing in your line of work?
I do a lot of continued education. One of the people I work for pays for me to do online classes. I am also a part of Proverbs 31 Ministries’ COMPEL Training.
What has been your biggest ‘oops’ moment?
Time management as well. I’ve spent a lot of late nights, or Saturdays and even Sundays working to catch up. Another one would be that I forget that I’m my own boss sometimes. I’ve missed out on a couple of jobs because I wouldn’t respond to emails soon enough.
Where do you see yourself a year from now? Five years?
I have no idea. I don’t even know what I’m going to be doing next week. Honestly, I had plans for this last year and almost none of them happened, so I’m just praying about it and seeing where God takes us.
What’s something new or exciting that’s happening somewhat soon?
I just launched my new blog!
What are some “buzzwords” you’re hoping customers are associating with your business/brand?
Personally, Honest – Vulnerable
Professionally, Professional — Timely. With how much I do struggles with time management I still always get projects in on time and that’s something I pride myself in.
What kind of business related blog posts or podcasts do you read or listen to?
I really like Jenna Kutcher’s podcast The Goal Digger. That’s my favorite. I also listen to Go + Tell Gals with Jess Connolly. She is a pastor’s wife and she does a lot in the church and talks about how to stay on mission in your life with other Christian women. It’s really encouraging.
When you’re not working what are you doing?
I have been doing a lot of watercolor painting lately. That’s been really fun and a great creative outlet because I don’t always feel like writing. I also excersise otherwise I’m sleeping.
What’s your favorite coffee/drink?
Do you have a favorite verse? What is it?
I don’t know if I could pick a favorite but I really like Deuteronomy 31:6.
“Be strong and courageous. Do not fear or be in dread of them, for it is the Lordyour God who goes with you. He will not leave you or forsake you.”
It’s a good reminder that life sucks sometimes but God is always there and will never leave us.
What are 1-3 things you’re loving right now?
Beauty Counter, I love Beauty Counter.
Plantain Chips, they’re like potato chips but healthier. I have them on reorder on Amazon so I get three bags each month.